Thatâs a little of what I mean when I talk about the brilliance of this brand narrative. Itâs scary to us because it resides in a place we canât go.At this point, some readers might question its relevance to the region. SEATTLE — The name Seattle Kraken seems to have had an air of inevitability around it even during the earliest days of the NHL expansion franchise. Itâs scary to us because it resides in a place we canât go.At this point, some readers might question its relevance to the region. © 1998 - 2020 Nexstar Broadcasting, Inc. | All Rights Reserved. The Vegas Golden Knights ran into problems with the U.S. Army and it took several years for the trademark battle to be settled.The unveiling of Seattle’s name has been expected for months, only to have it run into delays. We tend to break from norms at every opportunity.
Our hockey team, it seems, will be no different.Though this name has been rumored and written about for some time, if it comes as a surprise to you, you may be wondering what a kraken is, exactly.Well first of all, itâs not real.
It was […] After a long wait, Northwest hockey fans will be cheering on the Seattle Kraken when they hit the ice to start the 2021-22 season. Plus, thereâs some fun This is a brand story thatâs bold and dramatic. A couple of supporting colors in between our midnight and icy blues cover the beveling effects we see.And the red is true, bright redânot the salmon-esque pastel thatâs been the center of speculation for the past year. There will be no mistaking this team for any other. There will be no mistaking this team for any other. A large influx of Scandinavian immigrants arrived in the Northwest U.S. at the turn of the 20th century. Thursday, July 23, 2020 6:06pm But even the white one is working for me here. Iâll steer clear of countering with a question about the relevance of a Golden Knight to Las Vegas, and instead focus on the areaâs Nordic heritage. Quick side note. Plus, thereâs some fun This is a brand story thatâs bold and dramatic. Our hockey team, it seems, will be no different.Though this name has been rumored and written about for some time, if it comes as a surprise to you, you may be wondering what a kraken is, exactly.Well first of all, itâs not real. And even as the identity sets itself apart from the crowd, it still connects to its Seattle sports brethren through a maritime themeâthe Seahawks, the Mariners, the Sounders... and the Kraken!The internet is awash with opinions todayâthis one included. But thatâs just not how Seattle rolls. We get a legendary team name without a cartoonish logo. What will the name be?At last, more than 19 months later, we finally got our answer. Letâs start with a closer look at the primary mark.A dark background hides the strong outline that allows the logo to shine even over a white backgroundânecessary for the road jerseys at least. Quick side note. SEATTLE (AP) — The NHL’s newest team finally has its name: the Seattle Kraken. Nor is a seahawk. A large influx of Scandinavian immigrants arrived in the Northwest U.S. at the turn of the 20th century.
And now this has arrived. But thatâs just not how Seattle rolls. Though I am curious how the âSâ mightâve looked the darker midnight toneâlike whatâs used for the secondary mark when itâs over white.Speaking of which, check out the details of the anchor logo.The attention to detail in every line is astounding. It was first thought to be targeted for late last year in the hope of products hitting the market prior to the holiday season.Then the NHL All-Star break in January was thought to be a possibility. And even as the identity sets itself apart from the crowd, it still connects to its Seattle sports brethren through a maritime themeâthe Seahawks, the Mariners, the Sounders... and the Kraken!The internet is awash with opinions todayâthis one included. Thatâs a little of what I mean when I talk about the brilliance of this brand narrative. Only on a deep, dark background reveals the bright colors hidden beneath the surface.The fact that the team can be named the Kraken without giant squid literally depicted anywhere in the logo package is a testament to the talents of the design team at Adidas as well as the vision of this franchiseâs ownership group. SEATTLE (AP) — The NHL’s newest team finally has its name: the Seattle Kraken.The expansion franchise unveiled its nickname Thursday, ending 19 months of speculation about whether the team might lean traditional or go eccentric with the name for the league’s 32nd team.“The Kraken is a name born of the fans.
Seattle's NHL team, which will make its debut in the 2021-22 season, on Thursday finally announced its name -- the Kraken -- as well as a color scheme: icy blue and navy blue with sharp red accents. But even the white one is working for me here. Only on a deep, dark background reveals the bright colors hidden beneath the surface.The fact that the team can be named the Kraken without giant squid literally depicted anywhere in the logo package is a testament to the talents of the design team at Adidas as well as the vision of this franchiseâs ownership group. The eye offers a glimpse of something mysterious within. The kraken is a mythical and massive sea monster that originated in Scandinavian folklore. It was probably inspired by a giant squid or octopus found in the North Atlantic.